The Arc Keyboard is one of Microsoft’s latest devices that focuses on portability and convenience while maintaining the sleekest look that a keyboard could possibly have. It has became apparent to them that a product’s visual appeal that could give them advantage in sales. Companies have been coming to terms in the past few years with the fact that there’s a new generation of consumers who are addicted to sleek and flashy technology. Apple’s products have a level of aesthetics that give them an upper hand in the market unparalleled by their competitors. However, they haven’t always been notoriously artistic with their hardware.
Microsoft has never had a problem turning out innovative, functional products.
